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Marina proved with her own Tumblr “marketing” of the Electra Heart persona that such was the case. So long as they had the adroit curation skills. All perhaps to prove the point that the formerly anonymous members of society (read: the hoi polloi) were gaining more clout in an internet-based world where one could truly be whoever and whatever they wanted to be. It was being incited by the so-called “Tumblr generation” that compelled Marina to take pictures of herself in different guises and scenarios as she traveled across the U.S. But Marina chose to incorporate the influence of a fresh phenomenon into the persona of Electra Heart: the “mini-stars of the internet.” At the time, said “mini-stars” were beginning to gain traction on a since-abandoned platform called Tumblr (know her? Remember her?). After all, millennials have been more influenced by boomer culture than they could ever know. She didn’t bother to say, “Money is the anthem/Of success/Everybody knows it/It’s a fact/Kiss, kiss,” but rather, got straight to the heart of millennial misery with, “And I’m sad to the core, core, core/Every day is a chore, chore, chore/When you give, I want more, more, more/I wanna be adored.” That constant craving for adoration being a direct result of newly-created internet realms that could theoretically fill some kind of void through a previously untapped attention-seeking method.Īnd yes, Marina, too, wields tropes and visuals of a decidedly 60s/70s-inspired era to get this across. While Born to Die is obvious in its malaise and grudging ode to female subservience, Marina takes a far more ironical approach to conveying the decay of society and the ennui of a generation. Indeed, Electra Heart wasn’t just a “moment” or a “concept”-it was an entire cultural shift that, to this day, remains one of the most brilliant artistic pieces ever unleashed onto pop music. Lizzy Grant), Born to Die, as the “true” album of the millennial generation, and harbinger of “things to come,” those in the know are already aware that it’s actually Marina and the Diamonds’ sophomore record-also released in the apocalyptic year of 2012-that genuinely fits this bill. While many are quick to deem Lana Del Rey’s debut (we don’t acknowledge Lana Del Ray a.k.a.
![Electra heart m4a](https://kumkoniak.com/105.jpg)